Successful companies adopt strategies to strengthen their corporate culture in order to run effectively and efficiently. Developing a corporate culture starts with the hiring of employees. Positive, intelligent, and dedicated employees can make the company progress as quickly as negative, unqualified, and lazy employees can falter an organization. They are essential attributes which can tell customers volumes about a company. From the way an employee dresses and acts to the tidiness of the workplace, how a company is judged is usually from its appearance.
Behavior rules and boundaries have to be clearly communicated and understood by all in order to solidify a working and positive culture. With most companies adopting a wide variety of staff from various cultures, backgrounds, experiences, sometimes rules are misinterpreted or completely forgotten. Management has to communicate often with their staff to clear up any confusion.
A well informed and knowledgeable staff leads to a concrete corporate culture. This gap can be filled possibly by remolding the attitudes of the staff or reshaping selection criteria of new hirees or management. Thinking of the ideal and matching that with an honest examination of the current company culture may help fill the gap or tear down the roadblock which impedes progress. All of these ideas relate to how companies approach and deal with customers and the community.
Customers and the community make up the backbone to any company. Without customers or community support, a company would lose money and eventually would have to shut down. Only by making customers happy and developing a positive community image can a company grow and prosper.
The corporate culture of a company projects its image every time a transaction is made, whether monetary, charitable, or otherwise. As stated previously, image is everything and everybody is looking, all the time.
A shiny image with an impeccable record with the community will sell product and keep customers and clients coming. Moral business practices, selective hiring, detailed training, and a clean appearance are steps leading to success. Egg feels that if they involve their employees deeply into their organisation, then this will be a psychological way to brainwash their employees. Employees will feel that this is their only life, and will feel inclined to remain loyal to the company.
This has clearly worked, as all employees at Egg seem extremely happy and proud to work for Egg Finance. Through the use of management psychology and techniques, Egg Finance have developed hardworking and loyal employees.
The management of Egg realise that this is something that had to be worked at, and that it would not happen automatically. This coincides with the view of Carol Ray This shows that in order for corporate culture to be an effective tool for organisational success, it will need to be implemented correctly.
Employees must not feel that they are being used or abused. Retrieved 11, , from https: Carol Ray agrees with this as being part of corporate culture as she states that: Read full document Save. Download as for upgraded members.
Corporate culture is the shared values and meanings that members hold in common and that are practiced by an organization's leaders. Organizational and corporate cultures are formal and informal. They can be studied by observation, by listening and interacting with people in the culture, and by /5(15).
Corporate Culture - Corporate Culture Corporate culture is the shared values and meanings that members hold in common and that .
Corporate culture is an idea that cannot be easily ignored or dismissed for if a company wishes to be financially successful, have a positive reputation, and be in good standing in the community, companies need to shift their focus to building a solid corporate culture. The Relationship Between Corporate Culture And Organizational Performance. ABSTRACT. In today's increasing competitive conditions, reaching desired organizational performance and efficiency level became a top priority for the top management of organization's seeking sustainable operations and growth.
Corporate Culture The study of Organizational Behavior has included an in-depth look at corporate culture to gain an understanding of the diverse variables, namely people. OB, as defined in the text, is the study of individuals and groups in organizations (Schermerhorn, Hunt & Osborn, , p. 3). Corporate culture is the collective behaviour of people using common corporate vision, goals, shared values, beliefs, habits, working language, systems, and symbols. It is interwoven with processes, technologies, learning and significant events.