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An Essay on the Role of Media

Essay on Gender Roles in Media

❶The present situation can be compared to the earlier use of racist myths to justify slavery and colonialism in midth and midth centuries as a last-resort effort by those who had a vested interest in slavery and colonialism. Earlier, the marketing sector was depending on newspapers, televisions, direct marketing and word-to-word marketing.

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Well, even though you cannot see dozens of celebrity account in Facebook, but still some popular celebrities have their account in Facebook as well as Google Plus too! Get updated with latest happenings: Nowadays these kind of busy people can find every latest updates on almost every sector through social media.

Social media has become an important part of our lives today, do share your thoughts on this topic in the comments below. Social media is a vital tool for businesses these days, specially for small business. I run a restaurant in a small town and we have Facebook page and twitter account for our business. We offer special discounts for our followers. When someone interacts with you on social media sites, you reaches to their friends too, thus it helps in promoting your business to new people.

Social networking sites such as Twitter, Facebook and MySpace allows people to share a lot such as updates, photos, biographies and even share interests. The internet has also enabled faster communication in the sense that people get instant feedback on their communications Page, This can be accomplished through chats, emails and skyping.

The elite and businessmen have taken this cue when posting updates about themselves and their products. This mechanism often ends up drawing a lot interests from their audiences, given huge number of users engaged in these medium every day.

However, men are not condemned for infidelity. It proves the fact that gender roles represented in media of the th century were not equal. In the documentary The Ad and the Ego , the author shows how advertising in the USA evolved in the th century and enhanced its impact through imaging.

The documentary shows that advertising evolved from using simple words to using imaging. It means that people perceive certain message through imaging that has an enormous impact on their sub-consciousness.

As a result, today advertising is effectively used to shape the views of the audience; and gender-related stereotypes of this or that advertising can be used to define gender roles in the society. In addition, the portrayal of men and women in media can have negative impact on the society.

Matthew Kieran discusses gender roles in media in his book Media Ethics: He states that representation of gender roles in media is closely connected with sex and harm. It is clear that such material is harmful. In most cases, these images have negative impact towards the opposite sex. Moreover, they may cultivate the sense of low-esteem, humiliation and even inferiority in those women who do not match the ideals represented in media.

It means that representation of gender roles in media has an enormous impact on the members of the society, both men and women. Besides the above mentioned facts, there are certain gender-related inequalities in presence and control in media.

Many sources of information reveal the fundamental inequality in the frequency of appearance of men and women in mass media. For example, many TV programs portray more men than women, and more men are given the leading roles. In addition, women are less represented in other forms of media.

The research proved the fact that women are dramatically underrepresented in such job positions as film directors, executive producers, writers, cinematographers, and editors. Various formats of programmes like talk show, street show, documentary, live reporting, video articles, editorials on different local and global issues are broadcast and published. Media keeps us dated about what is happening around the world. Media focus on various social evils, political or economic crisis and guide people through them.

Today right to information is recognized as one of of the fundamental rights of people and media ensure this right. Influence of mass media: Media affect the influence almost all aspects of our life.

Thus media can direct people to both constructive and destructive purposes. If the power of media is used positively it can do good to society and a country. But if the power in mishandled or misused for any vested-interest by any quarter or by nay propaganda party then it can causes great harm, anarchy and confusion in society and in state.

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The media in the advanced society should perform a noble mission of enlightening people and discourage sectarian, communal and divisive trends. Related Articles: Essay On The Role .

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Essay on The Role of Media Bias in American Society Words | 10 Pages The Role of Media Bias in American Society One of the major problems in the American media today is non-objective reporting which is also known as bias.

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Essay on the Role of Media in the Modern World Article shared by The importance and the impact of the media, written or electronic cannot be marginalized in the world of today. English Essay on "The Role of Media" The role of media in any society has to be positive in many ways. Media is the major source of exposure of the events and activities in a society, for example events, unethical things, bomb blasts, road accidents, business, street crimes, special cases, entertainment, sports and everyday problems a individual faces in life.

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Social media has been influencing our lives for quite some time now and the trend of using it is ever increasing day by day. It is used by people as a platform to interact among each other, share personal photos, videos, views and reviews on different topics of daily life, politics, sports, markets and much more through the internet with the use of devices like computers, tablets, and cell. The Role of Media and Advertizing in Today's Society Essay - Media and advertising play a very important role in today’s society. Therefore as humans it can affect our thoughts, decisions, and actions.