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What is a customer?

Breaking Down 'Customer'

❶But retail is quite different; the user is the paying customer.


What is a 'Customer'

Therefore we can define a consumer as an individual who buys and uses a product or service. So the consumer could be the customer that goes into the shop to buy the sweets. However the final consumer may not always be the customer. For example, a parent goes into the sweet shop and buys some sweets. He or she does not eat them, and so they are not the consumer.

The child would eat the sweets and be the consumer, although he or she did no buy the sweets and so they are not the initial customer. The reason we need to know the difference between a consumer and the customer is that we will want to design communications and understand the consumer behaviour of the person that instigates and influences a buying decision as well as the final consumer.

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An intermediate customer is not a consumer at all. However, they are rarely called that, but are rather called industrial customers or business-to-business customers. Six Sigma doctrine places active customers in opposition to two other classes of people: Geoff Tennant, a Six Sigma consultant from the United Kingdom, uses the following analogy to explain the difference: A supermarket's customer is the person buying milk at that supermarket; a not-customer buys milk from a competing supermarket, whereas a non-customer doesn't buy milk from supermarkets at all but rather "has milk delivered to the door in the traditional British way".

Tennant also categorizes customers in another way that is employed outwith the fields of marketing. Before the introduction of the notion of an internal customer, external customers were, simply, customers. Juran popularized the concept, introducing it in in the fourth edition of his Quality Control Handbook Juran From Wikipedia, the free encyclopedia. For the Raheem DeVaughn song, see Customer song. For the British rock band, see The Clientele.

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In sales, commerce and economics, a customer is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration.

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The power went out to 1, customers in the northern end of National City and the Bay Terraces and Skyline neighborhoods of San Diego about 8 p.m., according to the San Diego Gas & Electric Co. website.

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2. Quality control: Entity within a firm who establishes the requirement of a process (accounting, for example) and receives the output of that process (a financial statement, for example) from one or more internal or external suppliers. When asked who is your customer, companies often tell us that they serve many customers. This includes internal and external customers, distributors, buyers, influencers, employees, and so on. Calling them all “customers” is common, even acceptable.

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However our customer and the consumer are not strictly speaking the same. A customer is a person or company who purchases goods and services. A customer becomes a consumer when he or she uses the goods or services i.e. . Customer definition, a person who purchases goods or services from another; buyer; patron. See more.