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A List of Great Sample Dissertation Topics in Marketing

Which Dissertation Topic to Choose?

❶Ethics in Marketing Dissertation Topics The power of the media in changing consumer attitudes has a significant impact on how firms are expected to behave, as well as how they should integrate ethics into their marketing campaigns.

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Pick the Right Marketing Dissertation Topics


Advantages and challenges for MNCs. Branding is the promise of a company to their customers. Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth.

Marketing dissertations on branding could be based on the following topics:. A comparison of supermarket retailers in UK. The case of Virgin Cola in the UK. The cases of Shell, Nike and Starbucks.

The case of Body Shop. The case of Indian food customers in the UK supermarket sector. The world of direct marketing is changing rapidly, as new technologies and social media allows companies to connect directly with the customer.

This involves a wide range of tools and techniques that can be used to target consumers in a predominantly transactional manner. We have provided some suggested topics on direct marketing based on current trends, which you could use for your marketing dissertation:. A comparison of online and offline mediums.

The case of the airline industry in the UK. Advantages and limitations of direct marketing. Advantages and issues for small companies. The case of small companies in UK. For some products and services, cultural considerations can play an important role in how marketers interact with consumers. Marketing across cultures is becoming more prominent in business, as more and more businesses are expanding throughout the world.

This creates an ideal area to base your marketing dissertation on. The case of banks in the Basque country and Catalonia, Spain. The case of the North-South divide in Sweden. The case of the Champagne region, France. Marketing is fundamentally underpinned by consumer behaviour, which can largely be explained by examining consumer psychology. This highlights how consumers behave in each stage of the buying process and why they react as they do.

On this basis, marketers can design and implement communication strategies that target specific customer groups based on their psychological profiles. Some suggestions to base your marketing dissertation within the area of marketing and consumer psychology are as below:.

The case of blockbuster marketing. An examination of the mobile ringtone market in the UK. When marketing moves online the traditional rules are either broken or extended. Such extensions include the need to take into account privacy, security, the greater ability to customise and personalise user experiences, the changing nature of consumer behaviour and the interaction of online and offline mediums. Online marketing has become essential for organisations in gaining competitive advantages and enhancing their business performance.

Online marketing is a useful and current area of market research. Some suggestions to base your dissertation on online marketing are as below:. The case of Apple. The case of Nike. The case of Dell Computers. The case of buying computers online. The case of Amazon. The case of eBay. With the lowering of mobile phone tariffs and the increased levels of Internet browsing using mobile phones, this medium has become increasingly important to marketers.

Below are suggestions for dissertation topics in the area of mobile marketing:. The case of Vodafone. The 4Ps concept represents the cornerstone of marketing is widely used by marketing managers when trying to influence consumer decision-making processes.

Below are suggestions for dissertation topics in the area of the Marketing mix:. The case of music sales. The broader the question is, the more you risk including irrelevant information in your dissertation. The committee members usually reduce the points for wordiness, false, or irrelevant information. As far as business administration is a highly demanded field in modern education, many students strive to gain Bachelor and Master degree.

To become a talented entrepreneur or learn everything about e-commerce, one has to master various business related subjects. All of these courses are very difficult and time-demanding. We understand that students may simply lack time to proofread and edit their final drafts. But we can consult you on the best name for your dissertation topic as well as fix your mistakes.

Our writers turn your drafts into the excellent papers to submit. When you are at the stage of selecting an outstanding topic for your paper, it is critical to pay attention to several factors.

First, decide whether you have an access to the data needed for conducting your research. Attend library and credible Internet sources to check if there is enough information and statistics on the subject you wish to discuss. Second, evaluate your own proficiency in a particular field. It is not enough to gather information when you have no idea about the subject of your observation and interpretation. Third, assume the relevance of your topic. Then, move to the planning stage which involves such important issues as, for instance, choosing the format and structure of your project.

The core courses of any business-related educational programs are marketing, accounting, and business law. There are not many interesting accounting dissertation topics to choose from. Your title has to correspond to your topic, but these two elements do not necessarily have to be the same.


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Database of example marketing dissertations - these dissertations were produced by students to aid you with your studies.

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Marketing Dissertation Topics. A dissertation should have something to add to the existing literature in a given field, while building on the current debates and issues within the topic area. Dissertations should be focused on a narrow topic rather than broad, aiming to add to the literature in a manageable way bearing in mind time and resource .

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A List of Great Sample Dissertation Topics in Marketing. Your dissertation project should contribute to your area of study. Do not try to move heaven and earth, since you time and resources are rather limited. Direct Marketing Dissertation Topics Direct marketing is a tool that allows businesses and non-profit organizations to directly communicate with customers. It doesn’t involve bill board placements but relies on advertisement on the internet, television or radio.

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Our sample marketing dissertations are an ideal tool for any student struggling to start their own marketing dissertation. Marketing is an essential part of any business and there are many elements of marketing. Sep 08,  · A dissertation that combines marketing, economics and politics; this is a cutting edge proposal that could also benefit from the collection of primary data via interviews with consumers, shopkeepers and marketing professionals alike.